What to read, watch, and listen to if you lovedMichael Jordan and the New Global Capitalism
Walter LaFeber · Book · 1999
If you loved Michael Jordan and the New Global Capitalism, start with Good Bad Billionaire — a podcast on the same thread. Below: 2 films, 1 series and 1 podcast, each matched to Michael Jordan and the New Global Capitalism across media.
What hooked you in Michael Jordan and the New Global Capitalism was the collision between individual celebrity power and the relentless machinery of corporate expansion.
Films on the same thread

Air
Ben Affleck · Film · 2023
Shares a thread with Michael Jordan and the New Global Capitalism: Cultural Impact.
Just as Michael Jordan and the New Global Capitalism analyzes the branding of an athlete, this film depicts the strategic corporate architecture behind the creation of the Air Jordan phenomenon.

Up in the Air
Jason Reitman · Film · 2009
Explores: Existential Crisis, Modern Nomad, Career vs. Relationships.
This film explores the hollow, transient nature of corporate life, providing a narrative complement to the critique of consumerism and American influence found in Michael Jordan and the New Global Capitalism.
Series on the same thread

The Last Dance
Michael Tollin · Series · 2020
Explores: Team Dynamics, Leadership, Legacy.
While Michael Jordan and the New Global Capitalism examines the macro-economic impact of the athlete, this series provides the intimate, archival look at the man who became a global commodity.
Podcasts on the same thread
Good Bad Billionaire
Podcast
Explores: wealth creation, business history, corporate success.
This podcast mirrors the investigative spirit of Michael Jordan and the New Global Capitalism by dissecting how modern icons and titans of industry accumulate wealth within the current global landscape.
Keep exploring
Common questions
What is the primary focus of Michael Jordan and the New Global Capitalism?
Michael Jordan and the New Global Capitalism examines how transnational corporations like Nike utilize the image and name of Michael Jordan to expand the American way of life globally. The book explores the intersection of professional sports, corporate branding, and international economic influence during the late twentieth century.
Who wrote Michael Jordan and the New Global Capitalism?
Michael Jordan and the New Global Capitalism was written by Walter LaFeber and published in 1999. The work provides a detailed analysis of how corporate entities leveraged Michael Jordan's public persona to promote specific cultural and economic values across international markets during the height of his career.
Is Michael Jordan and the New Global Capitalism about the influence of corporations?
Yes, Michael Jordan and the New Global Capitalism specifically analyzes the role of transnational corporations. It details how these companies used Michael Jordan as a vehicle to spread the American way of life, highlighting the relationship between global marketing strategies and the commercialization of a major sports figure.
Does Michael Jordan and the New Global Capitalism discuss Nike?
Yes, Michael Jordan and the New Global Capitalism identifies Nike as a key transnational corporation featured in the text. The book explains how Nike and other companies employed Michael Jordan's name and image to facilitate the global expansion of their business interests and the American way of life.